About Capital Preferences

Founded in 2014, Capital Preferences is an independently owned decision science technology and research firm created by globally acclaimed economists.

We empower you to:

Who benefits from Capital Preferences’ technology?

Everyone. Your entire organization benefits by understanding customers scientifically and precisely. Marketing, sales, service, product, risk, compliance, and the CEO all rely on client insights – except today most firms do not understand what drives each client’s behavior.

We believe that firms without insights from revealed preferences are like doctors’ offices without the latest diagnostic equipment – staffed by smart and experienced professionals, but left to guesswork that comes from patients self-reporting their symptoms.

The ROI for adopting global client insight and suitability technology is significant. For firms who are committed to operating intelligently, ethically and with full client alignment, Capital Preferences can be your catalyst for a full-scale digital transformation.