About Patrick Spenner

Helping companies transform their go-to-market and commercial strategy; Challenger marketing expert and author; living the dream in the land of the long white cloud.

What Personalized Shoes Tell Us About Unlocking Direct Indexing’s Upside

2021-07-29T04:08:02+00:00

Today’s portfolio personalization (via direct indexing) can’t be realized with conventional client diagnostics. Look to shoe personalization for clues on how diagnostics need to evolve.

What Personalized Shoes Tell Us About Unlocking Direct Indexing’s Upside2021-07-29T04:08:02+00:00

Without Better Client Diagnostics, Direct Indexing has Limited Upside

2021-09-13T16:53:41+00:00

The frenzy of direct indexing acquisitions will make tax-loss harvesting table stakes. Direct Indexing's upside is personalization, but precise client diagnostics are needed.

Without Better Client Diagnostics, Direct Indexing has Limited Upside2021-09-13T16:53:41+00:00

How Choice Overload Could Put the Brakes on the ESG Investing Boom

2021-09-13T15:31:54+00:00

First-time ESG investors are likely to feel “choice overload”, which means fewer will choose to invest and those who do will feel more regret.

How Choice Overload Could Put the Brakes on the ESG Investing Boom2021-09-13T15:31:54+00:00

3 Hidden Risks in Wealth Management Personalization…And What to Do About Them

2021-09-13T15:32:45+00:00

As large wealth management firms head into the middle innings of advice transformation, they’ll face a new set of personalization risks.

3 Hidden Risks in Wealth Management Personalization…And What to Do About Them2021-09-13T15:32:45+00:00

Executive Summary – Purposefully Personal: Crafting a High-Growth ESG Experience

2021-09-13T15:34:45+00:00

Here's our take on building a personalized (and differentiated!) sustainable investing experience for clients. It's a spot where, in our view, wealth management firms are falling short.

Executive Summary – Purposefully Personal: Crafting a High-Growth ESG Experience2021-09-13T15:34:45+00:00

Take the Self-Test — How Client-centric is Your ESG Web Experience, Really?

2021-06-24T20:32:51+00:00

Clients are confused about sustainable investing terms and concepts. Is your ESG web experience pulling clients in or pushing them away?

Take the Self-Test — How Client-centric is Your ESG Web Experience, Really?2021-06-24T20:32:51+00:00

Wealth Managers: Is Your Personalization Strategy a Competitive Speed Bump or a Moat?

2021-09-13T15:39:09+00:00

A personalization strategy is only as good as the data that underpins it. Wealth managers are moving beyond “found” data to create their own unique client data.

Wealth Managers: Is Your Personalization Strategy a Competitive Speed Bump or a Moat?2021-09-13T15:39:09+00:00