Today’s portfolio personalization (via direct indexing) can’t be realized with conventional client diagnostics. Look to shoe personalization for clues on how diagnostics need to evolve.
About Patrick SpennerHelping companies transform their go-to-market and commercial strategy; Challenger marketing expert and author; living the dream in the land of the long white cloud.
The frenzy of direct indexing acquisitions will make tax-loss harvesting table stakes. Direct Indexing's upside is personalization, but precise client diagnostics are needed.
First-time ESG investors are likely to feel “choice overload”, which means fewer will choose to invest and those who do will feel more regret.
As large wealth management firms head into the middle innings of advice transformation, they’ll face a new set of personalization risks.
Here's our take on building a personalized (and differentiated!) sustainable investing experience for clients. It's a spot where, in our view, wealth management firms are falling short.
Clients are confused about sustainable investing terms and concepts. Is your ESG web experience pulling clients in or pushing them away?
A personalization strategy is only as good as the data that underpins it. Wealth managers are moving beyond “found” data to create their own unique client data.