This is the first in our Foundations series of blog posts. The goal of the series is to cover some of the key classical and behavioral economic building blocks, and how they play out in understanding clients more deeply in an advice context. This post is a two parter—the [...]
If your answer is, “Are you kidding me? See all the educational material we’ve got on our website! And just look at the product range we’re offering!” …then, you’re not wearing your client hat. And your prospective clients are probably punishing you for it. One of the unintended consequences [...]
Look at any recent ‘Trends in Wealth Management’ white paper, and you’ll see personalization feature heavily. (We’re guilty too—our latest is Purposefully Personal: Crafting a High-Growth ESG Client Experience. It’s got my wheels turning about what a winning personalization strategy looks like for wealth managers. Based on many conversations with wealth [...]
Attention! Attention! Treat it like your most precious asset, because it is. Any financial services firm re-engineering its advice experience or crafting a new client journey should pay close attention to the changing physics of attention. The price advertisers pay for a standardized amount of attention (a blend of [...]
