Financial personality tests are widely used to engage prospective clients through self-discovery - but they are more art than science. There is a better, more scientific way forward.
All decisions in life, large and small, financial and non-financial, are governed by three key tradeoffs: Risk vs. Return, Today vs. Tomorrow, and Self vs. Others.
The next generation of client profiling tools is built on breakthrough research that empowers advisors to understand clients through their decisions, not just their words.
Risk tolerance questionnaires and dialogue offer an incomplete picture of a client’s risk preferences, resulting in advice that may be unsuitable for clients.