TrueProfile has expanded its revolutionary client-profiling service into the United States, offering the financial nucleus of the world a gamified, scientific method of understanding client preferences.

Shachar Kariv sat down with ThinkAdvisor to explain how Behavioral Economics can elucidate a client’s investment preferences and finally transition client-understanding from speculation into science.

TrueProfile has partnered with FPA and Berkeley Executive Education at the University of California to provide financial planners with innovative methods to better understand clients through the emergent field of Behavioral Economics.

The Financial Planning Association, Capital Preferences, and T. Rowe Price are initiating a new study providing research and insight to help financial advisers and planners better understand and serve their existing and prospective clients.

Understanding how your clients make decisions and how they are likely to react to market fluctuations is crucial to designing plans and portfolios for them.

Client insights are locked inside their decisions, and TrueProfile allows advisors to analyze client decisions and is a huge leap forward in producing engaging, systematic, scaled and consistent advice.

Chief Scientist, Professor Shachar Kariv, recent chair of the Economics department at UC Berkeley, discusses the “need to bring the science of understanding the client to the same high level of the science of building portfolios.”

Risk-tolerance questionnaires are antiquated and inefficient. TrueProfile introduces clarity into a client’s psyche, offering diagnostic tools that can accurately determine a client’s risk-profile.

No employees are paid until the shutdown ends—even those who continue to slog. Therein lies one threat to the economy: reduced spending.

Economic inequality in the US, UK, and other developed nations has drawn attention to the attitudes and behaviours of the elite, as those who are educated in the top universities are likely...