Bernard is Co-Founder and CEO of Capital Preferences, LTD. He was Head of Strategic Programs and eCommerce at legacy JPM Private Client Services, CMO of JP Morgan Asset Management-Institutional, CMO and Institutional CAO of Morgan Stanley Investment Management, and founder of global consultancy Capital Position. Bernard is a trusted and accomplished entrepreneur and global advisor to the industry.
He received his BA from Georgetown University in Economics and Political Theory, where he was a Baker Scholar. Bernard obtained his MBA in Finance and Marketing from Northwestern University’s Kellogg Graduate School of Management and a certificate in Financial Planning from DePaul University.
Bernard loves invention, the markets, building businesses and the pressure of solving big problems. When not driving innovation, he can be found in the unusual post of New Yorker in New Zealand, raising his four boys on the South Island of New Zealand.
Shachar is Co-founder and Chief Scientist at Capital Preferences LTD. Shachar is also the Benjamin N. Ward Professor of Economics and the recent Chair of the Economics Department at the University of California, Berkeley—recognized as one of the world’s most impactful and influential economics institutions. Shachar is widely regarded as the top decision theorist and game theorist in the world. His contributions to the field of behavioral economics have earned him publications in the most elite scientific journals including: Science, American Economic Review, and the Journal of Economic Theory.
His research provides clients with novel tools for understanding individual preferences and attitudes towards risk, time, and goals, which inform nearly all aspects of financial decision-making. More specifically, his research has uncovered valuable new insights about individual saving, investment, and planning choices; these insights enable planners to make better decisions about how to acquire, serve, and retain valued clients.
His extensive academic experience includes visiting professorship positions at Stanford University, Princeton University, University of Oxford, University of Cambridge, and the European University Institute. Among his many awards, Shachar was awarded a Sloan Fellowship and received special recognition for his distinguished excellence in teaching from the UC Berkeley Haas School of Business and the UC Berkeley Division of Social Sciences.
Dan is a microeconomist whose research blends economic theory and econometrics to study how public and private policies influence decision-making. His recent work levers “big data” and novel blends of surveys and experiments to gain insight into the quality of spending and saving choices, especially in the years leading up to and after retirement. Dan’s prior work on insurance choices in retirement received the 2009 iHEA Arrow award for the best paper in health economics.
Dan is the Rondthaler Family Professor of Economics at Arizona State University, and a Research Associate of the National Bureau of Economic Research. Dan spent the first part of his academic career at the University of Michigan and remains a Faculty Associate of its Survey Research Center where he helps oversee a project to develop new measures of economic activity from the financial records of millions of individuals.
His research on the economics of retirement has led to appointments to the National Institutes of Health, National Institute on Aging, Social Science and Population Studies Section, and to the Executive Committee of the Social Security Administration’s Retirement Research Center. Dan has a BA in political science from Williams College, a MA in Public Policy from Harvard University, and a Ph.D. in Economics from University of Pennsylvania. Junior year in high school, Dan was the only competitor in Madison, Wisconsin city diving championship. He won!
Pat heads marketing and strategy at Capital Preferences, driving go-to-market strategy, messaging and thought leadership. He was a Strategic Initiatives Leader and Managing Director at CEB, where he oversaw advice businesses serving Chief Marketing Officers and Marketing Communications executives. Prior to CEB, Patrick led a business line in Capital One’s marketing and analysis group. In that role, he managed all aspects of the marketing mix, including marketing communications, pricing, segmentation, sales strategy and distribution, and analytics.
Pat holds a BA in Economics from Georgetown University and an MBA from Stanford University. He is a co-author of The Challenger Customer, a Wall Street Journal best-selling book on B2B marketing and sales, and has contributed to Harvard Business Review and blogged for Forbes. He lives on New Zealand’s South Island with his wife, four children and two overactive border collies.