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Create purposeful client engagement.

Our interactive science-based platform captivates clients of every wealth level.

Purposeful client engagement

Find clients’ true views on risk, before they find you.

Make investing intuitive for clients with a gamified digital experience that measures how they respond to investment risk.

investment risk

The firm that understands the client best, wins.

Our scientific methods uncover hidden insights that power personalized advice, so you can build client trust and commitment faster.

understanding clients

Looking for growth, use new client centric insights.

Our platform lets you identify clients who need pre-emptive engagement, helping you deepen relationships and boost retention.

client centric

Simplify ESG for your clients and advisors.

Our elegant digital experience educates and engages clients, while guiding advisors through meaningful conversations and portfolio construction with confidence.

esg investing

Every client is unique. Click the cards to learn how.

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Celia

modern client engagement platform
gamified client experiences
insight engine

A modern client engagement platform.

See how understanding your clients' true selves leads to a sustainable advantage for your business.

An integrated suite of gamified client experiences and differentiated advisory moments that impress clients...

...with an insight engine that creates a data advantage for your business.

modern client engagement platform

A modern client engagement platform.

See how understanding your clients' true selves leads to a sustainable advantage for your business.

gamified client experiences

An integrated suite of gamified client experiences and differentiated advisory moments that impress clients...

insight engine

...with an insight engine that creates a data advantage for your business.

The world's leading decision science and behavioral economics fintech firm.

We partner with modern financial institutions to engage their clients and bring the best of their capabilities to the fore.

Backed by an unmatched global academic pedigree and research agenda, our clients see tomorrow first.

Decision Science

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Powered by our research co-founders.

Shachar Kariv

Shachar Kariv, PhD

Benjamin N. Ward Professor of Economics

UNIVERSITY OF CALIFORNIA, BERKELEY

More on Shachar
Dan Silverman

Dan Silverman, PhD

Rondthaler Family Professor of Economics

ARIZONA STATE UNIVERSITY

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Original insights to inspire and challenge.

Help your clients make purposeful decisions with their money.