The most advanced technology for understanding your customers is also the most engaging one

Gain Unique Insights

Use simple games to understand your customers’ behavior.

IMPROVE ENGAGEMENT AS YOU LEARN MORE

Act with Confidence

Embrace the highest standards in behavioral economics.

LET SCIENCE REMOVE THE GUESSWORK FROM YOUR DECISIONS

Eliminate Risks

Run a successful business where the customer comes first.

OPERATE WITH TRUTH AND TRANSPARENCY

SCIENTIFIC PREFERENCE SOLUTIONS

Seeking Alpha Podcast: Interview with Dan Silverman

Arizona State University professor Dan Silverman (head of research for Capital Preferences) shares his finding that a paradoxical benefit of annuitization is that it induces saving behavior during retirement, and that such retirees therefore end up with higher bequeathable assets.

Journal of Financial Planning: Do You Really Know Your Client?

Shachar Kariv, Dan Silverman and colleagues share insights from their research on the financial impact of government shutdowns on federal workers.

New York Times: The Chart that Shows the Financial Peril Facing Federal Workers

Shachar Kariv, Dan Silverman and colleagues share insights from their research on the financial impact of government shutdowns on federal workers.

TrueProfile Launches in United States

TrueProfile has expanded its revolutionary client-profiling service into the United States, offering the financial nucleus of the world a gamified, scientific method of understanding client preferences.

ThinkAdvisor: Sitdown with Shachar Kariv

Shachar Kariv sat down with ThinkAdvisor to explain how Behavioral Economics can elucidate a client’s investment preferences and finally transition client-understanding from speculation into science.

TrueProfile Partners with FPA, Berkeley Executive Education

TrueProfile has partnered with FPA and Berkeley Executive Education at the University of California to provide financial planners with innovative methods to better understand clients through the emergent field of Behavioral Economics.

Capital Preferences Partners with FPA, T. Rowe Price

The Financial Planning Association, Capital Preferences, and T. Rowe Price are initiating a new study providing research and insight to help financial advisers and planners better understand and serve their existing and prospective clients.

FA-Magazine: TrueProfile Gamifies how Clients are Understood

Understanding how your clients make decisions and how they are likely to react to market fluctuations is crucial to designing plans and portfolios for them.

Info Insider: TrueProfile Brings Science to Understanding Clients

Client insights are locked inside their decisions, and TrueProfile allows advisors to analyze client decisions and is a huge leap forward in producing engaging, systematic, scaled and consistent advice.