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Make investing intuitive for clients with a gamified digital experience that measures how they respond to investment risk.

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Reveal what your clients can't tell you.

Our scientific methods uncover hidden insights that power revelatory advice, so you can build client trust and commitment faster.

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Uncover insights to retain your clients in a down market.

Our platform lets you identify clients who need pre-emptive engagement, helping you deepen relationships and boost retention.

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Our elegant digital experience educates and engages clients, while guiding advisors through meaningful conversations and portfolio construction with confidence.

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We partner with modern financial institutions to engage their clients and bring the best of their capabilities to the fore.

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A modern client engagement platform.

See how understanding your clients' true selves leads to a sustainable advantage for your business.

An integrated suite of gamified client experiences and differentiated advisory moments that impress clients...

...with an insight engine that creates a data advantage for your business.

A modern client engagement platform.

See how understanding your clients' true selves leads to a sustainable advantage for your business.

An integrated suite of gamified client experiences and differentiated advisory moments that impress clients...

...with an insight engine that creates a data advantage for your business.

What we can reveal about Ross that he doesn't know about himself.

Ross is a divorcee, banker and traveler, and has a multi-faceted life with evolving investing priorities. This he can self-report to his advisor. What he doesn't know, that only decision science and behavioral economics can reveal:

High loss aversion - prone to panic sell

Impact-driven ESG investing style

Annuitize 30% of retirement income

70th %ile long-term wealth builder

Ross's unique preferences predict his money behaviors.

Measuring Ross's preferences with decision science reveals the "why's" behind his money behaviors.

Equipped with these insights, advice providers can help Ross make better decisions that keep him firmly on the path to financial wellbeing.

And earn Ross's advocacy, loyalty and walletshare along the way.

What we can reveal about Ross that he doesn't know about himself.

High loss aversion - prone to panic sell

Impact-driven ESG investing style

Annuitize 30% of retirement income

70th %ile long-term wealth builder

Ross's unique preferences predict his money behaviors.

Measuring Ross's preferences with decision science reveals the "why's" behind his money behaviors.

Equipped with these insights, advice providers can help Ross make better decisions that keep him firmly on the path to financial wellbeing.

And earn Ross's advocacy, loyalty and walletshare along the way.

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Understanding the Science

Shachar Kariv, PhD

Benjamin N. Ward Professor of Economics

UNIVERSITY OF CALIFORNIA, BERKELEY

Dan Silverman, PhD

Rondthaler Family Professor of Economics

ARIZONA STATE UNIVERSITY

Original insights to inspire and challenge.

Visit Insight Hub

Discover the most credible way to lift client engagement.

Find clients’ true views on risk, before they find you.

Reveal what your clients can't tell you.

Uncover insights to retain your clients in a down market.

Simplify ESG for your clients and advisors.

The world's leading decision science and behavioral economics fintech firm.

A modern client engagement platform.

See how understanding your clients' true selves leads to a sustainable advantage for your business.

An integrated suite of gamified client experiences and differentiated advisory moments that impress clients...

...with an insight engine that creates a data advantage for your business.

A modern client engagement platform.

See how understanding your clients' true selves leads to a sustainable advantage for your business.

An integrated suite of gamified client experiences and differentiated advisory moments that impress clients...

...with an insight engine that creates a data advantage for your business.

What we can reveal about Ross that he doesn't know about himself.

Ross's unique preferences predict his money behaviors.

What we can reveal about Ross that he doesn't know about himself.

Ross's unique preferences predict his money behaviors.

I work for a

Powered by our research co-founders.

Shachar Kariv, PhD

Dan Silverman, PhD

Original insights to inspire and challenge.

Help your clients make purposeful decisions with their money.

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