Our research team's breakthrough work in revealed preferences has changed, forever, how the financial industry understands and serves clients.
Rigorous. Precise. Revelatory.
Understanding client preferences is science, not art.
Our scientific methods can be applied to all essential areas of understanding clients.
Our research team's mission is to unlock how and why clients make decisions with their money, so you can be more relevant and serve them better.
Introducing the Economic Fingerprint™
Capital Preferences has implemented decades of internationally acclaimed and validated Decision Science and Behavioral Economics research to calculate an investor’s Economic Fingerprint™.
The Economic Fingerprint includes an investor’s Risk Tolerance, Loss Aversion, and Economic Rationality, unlocking suitability and personalization in the portfolio selection process.
An investor’s Economic Fingerprint can be combined with their risk capacity and risk required to create a holistic risk profile.
Do you swear by your science? We swear by ours.
Shachar Kariv, PhD
Benjamin N. Ward Professor of Economics
UNIVERSITY OF CALIFORNIA, BERKELEY
Co-Founder, Capital Preferences
He has also served as the Chair of the Economics Department at the University of California, Berkeley - recognized as one of the world's most impactful and influential economics institutions.
Shachar is widely regarded as the top decision theorist and game theorist in the world.
Dan Silverman, PhD
Rondthaler Family Professor of Economics
ARIZONA STATE UNIVERSITY
Co-founder, Capital Preferences
He is a micro-economist (currently on sabbatical) whose research blends economic theory and econometrics to study how public and private policies influence decision-making.
His recent work levers ‘big data’ and novel blends of surveys and experiments to gain insights into the quality of spending and saving choices, especially in the years leading up to and after retirement.
The Science, explained.
Stated vs. Revealed Preferences
The Math Behind Revealed Preferences
Balancing Goals, Preferences and Constraints
What is Risk Tolerance?
What is Loss Aversion?
What is Decision Consistency?
Explore the breakthrough academic work that gave rise to Capital Preferences.
New Ground in Financial Risk Tolerance, Capital Preferences, 2021
Revealing Preferences Graphically: An Old Method Gets a New Toolkit, American Economic Review, May 2007
Estimating Ambiguity Aversion in a Portfolio Choice Experiment, Quantitative Economics, July 2014
Who is (More Rational), American Economic Review, June 2014
Harnessing Naturally Occurring Data to Measure the Response of Spending to Income, Science Magazine, July 2014
Empower your advisors to win the advice moments that matter.