The Client Alignment Challenge:
A $6.9 trillion Private Markets Advice Gap

Scaling Private Markets, Responsibly.
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Find Your Clients' Private Markets Comfort Zone
To seize the opportunity, you must:
Implement an advisory approach focused on client preference alignment.
Get clients hands-on so they can better understand the tradeoff between liquidity and return enhancement.
Recommend a private markets allocation that is aligned with each client's unique private investing preferences.

By The Numbers
Penetration (breadth): today only 9% of clients are invested in private markets, but 82% have some suitability for them in their portfolios.
Average allocation (depth): the current average portfolio share in private markets among those who hold them is 5%, while research shows that if you actually measured client's true preferences, the average allocation would be closer to 16.8%.
Closing both gaps: raising private markets ownership to align with revealed client preferences and capacity suggests an estimated $6.9T private markets opportunity.

Client Discovery and Engagement for Wealth Managers
Reveal each client's unique:
Willingness to lock up money for different time periods.
Sensitivity to variations in returns.
Overall preference for higher liquidity vs higher returns, and comfort with an allocation to private markets.

Portfolio Proposal Platform for Wealth and Asset Managers
Build Custom Public-Private Markets Portfolios:
Configurable to your unique investment views, capital market assumptions, and strategies.
Incorporate a wide range of private markets investments at the asset and sub-asset class levels.
Demonstrate frontier, stress test scenarios, and performance improvements with new asset allocations.

The Client Alignment Challenge:
A $6.9 trillion Private Markets Advice Gap
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