Only 7% of Hong Kong investors are receiving a high-calibre ESG investing experience. The few that do are rewarding their advisors with much higher advocacy, loyalty, and walletshare growth.
Pat heads marketing and strategy at Capital Preferences, driving go-to-market strategy, messaging and thought leadership.
He is a co-author of The Challenger Customer, a Wall Street Journal best-selling book on B2B marketing and sales, and has contributed to Harvard Business Review and blogged for Forbes. He lives on New Zealand’s South Island with his wife, four children and two overactive border collies.