The Science, Explained

Balancing Goals, Preferences and Constraints

What is Risk Tolerance?

Stated vs. Revealed Preferences

The Math Behind Revealed Preferences

What is Decision Consistency?

What is Loss Aversion?

Introducing the Economic Fingerprint™

Capital Preferences has implemented decades of internationally acclaimed and validated Decision Science and Behavioral Economics research to calculate an investor’s Economic Fingerprint™.

The Economic Fingerprint™ encompasses an investor’s Risk Tolerance, Loss Aversion, and Economic Rationality, unlocking suitability and personalization in the portfolio selection process.

An investor’s Economic Fingerprint can be combined with their risk capacity and risk required to obtain a holistic view of an investor’s risk profile.